A “lift and shift” project involves moving functionality wholesale from one platform to another. In the context of what we do here at Alley, this tends to mean preserving some or all of the design and user-facing functionality of a content-rich website, but rebuilding the content management tools in WordPress and re-implementing the design using
- Data Visualization and Research Communications
- Editorial Strategy
- User Experience
The Brookings Institution engaged Alley in June of 2015 for a comprehensive redesign encompassing research, information architecture, user experience, editorial strategy, visual design, and software development, culminating in the relaunch of their website, Brookings.edu on August 1st, 2016.