Rebecca Viser

Alley Insight

Five more more things: Stakeholder Management Tips to Avoid a Messy Codebase

Recently, Jeff Stanger wrote a post on vetting a web firm, after seeing non-profit site managers bemoan the pain that can be caused by a bad site build. While it is crucial to hire a good web development firm, there are also some steps that you can take internally to make for a better build.

A graphic showing office workers sitting on blocks working.

Alley Insight

The Whys, Whats, and Hows of Website Personalization

Personalization can be a powerful tool for driving engagement and improving user experience. But what is it and what are the challenges in implementing it?

A group of post-its on the wall, with a hand pulling off one that says "User Survey"

Alley Insight

How to Avoid Writing Bad Survey Questions

Surveys can be a valuable way to get data directly from your users. But only if the questions are well-thought out. We discuss some of the most frequent mistakes people make, and how to avoid them.

People gesturing in front of a computer in a meeting that matters

Alley Insight

Getting to Implementation in an Ideas World – Making Your Meetings Matter

Technology is changing rapidly and penetrating every aspect of our life. Everything is new, and every idea seems possible. “You could change the world,” technology whispers to us, “if only you choose the right idea.” Many of these ideas start in a meeting room. So how do you, as an implementer, stop yourself from going insane in meetings and keep your coworkers from killing you for squashing their ideas?