Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
Earlier this month Alley Interactive co-hosted a book party for Columbia professor Tim Wu’s new book The Attention Merchants in San Francisco. Automattic held the event at their SOMA headquarters and our co-hosts included Bloomberg Beta, Jenny 8. Lee, Elizabeth Stark, and Tim Hwang.
Fred Beneson, the admissions manager at Y Combinator, interviewed Tim Wu onstage for an off-the-record chat about his motivation for writing the book and thoughts on the attention economy. After the interview, Tim signed copies of the book for the 300-person audience.
Thanks to Automattic, Bloomberg Beta, Jenny 8. Lee, Elizabeth Stark, Tim Hwang, Fred Beneson, and Tim Wu for the excellent and thought-provoking evening.