Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
IIt’s been more than 6 months since our design and development teams delivered our new branding. You can read more about that process in our launch post.
However, our iteration didn’t stop there: we’d like to share this creative take on our new logo, brought to you by our talented Software Developer Dan Bowles. As part of our most recent company retreat, everyone submitted a 3-minutes-or-less video of whatever they wanted — and this was his! We hope you enjoy it!