Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
We’re at Bay Area Drupal Camp (@BADCamp) this weekend in Berkeley, California. Alley Interactive Managing Partner and Co-Founder Matt Johnson will give a modified version of his talk from the NYC Camp Media Summit, which delves into how the team built and launched The New Republic with partner and cloud hosting platform Pantheon.
Facebook co-founder Chris Hughes bought The New Republic in 2012 and announced plans for a full rebrand and revamp of the publisher’s web presence. The New Republic embraced open source and chose to relaunch their site with Drupal 7.
Matt’s session at BADCamp will focus more on the processes behind the site build, including the technical philosophy and how the team brought the desktop and mobile experiences together while creating a bold, intuitive product that enhanced the reader experience.
He’ll also cover the common issues the team solved while architecting The New Republic into a robust, yet flexible site that could scale and support the demanding needs of the newsroom.
Saturday, Oct 26th
Dwinelle 215 (UC Berkeley)
2:00pm – 2:45pm
Track: Site Building + Using Drupal