Team MAGIC, or “The Magicians” (as they are known within Alley) found themselves with a rare opportunity to link their in-person retreat with the American Alliance of Museums yearly conference in New Orleans. Team Magic has worked on many museum projects and a few members of the team were speaking at the conference last year. So, instead of choosing a random city somewhere in the continental United States of America, the Magicians set their sites on the birthplace of jazz.
This week, Alley partner and Chief Strategy Officer Brad Campeau-Laurion and Director of Marketing and Business Development Amanda Shareghi will join 600 media leaders at the GEN Summit in Vienna, Austria.
On June 16th, Brad Campeau-Laurion will present a masterclass to teach organizations how to publish efficiently to platforms like AMP, Facebook Instant Articles, and Apple News. Brad will be discussing not only the tools themselves, but also the architectural and workflow decisions made to implement these tools.
GEN Summit brings together journalism luminaries from around the world to examine journalism trends, media technology, and newsroom development. The focus this year is on what they describe as journalism “frenemies” — technology giants like Facebook, Apple, Amazon, and Snapchat whose missions have grown to encompass news and advertising platforms. Alley is one of the partners of the Summit, along with the AP, Google, the Knight Foundation, and other media innovators.
The Summit is June 15th-17th. Follow along on Twitter with the hashtag #GENSUMMIT.