Getting to the root cause of an issue can take time. It can even feel inefficient to discuss. But by leaning into techniques such as The Five Whys or Peeling the Onion, we have the opportunity to deliver a more effective and long-lasting positive impact for our teams.
In the eleven years since we founded Alley Interactive, it has grown from a niche technology consultancy into the go-to strategic digital partner and tool creator for some of the largest and most influential media companies, think tanks, foundations, universities, government agencies, and enterprises. Our incredible team has executed complex and high-profile site launches for top digital publishers and content producers, including the New York Post, NBC Universal, The New Republic, Kaiser Family Foundation, The Brookings Institution, and Digiday.
During the last decade, the entire media and information ecosystem has been revolutionized. New business models, social media, and changing information consumer habits have forced existing organizations and startups to confront unique and existential challenges in this new landscape. In the wake of this disruption, we see big opportunities to use Alley’s unparalleled experience and expertise to help organizations of all sizes successfully adapt and thrive in this new world.
That is why we are launching the Alley Group: to pursue new opportunities in the future of work, organizations, media, and communications that lie beyond Alley Interactive’s original mission. The Alley Group will operate as a holding company with Alley Interactive as its first business unit. We will lead the Alley Group as managing partners and look forward to contributing to Alley Interactive as needed.
As we step into these new roles, we are excited to announce that Bradford Campeau-Laurion will lead Alley Interactive into its next chapter as its new Chief Executive Officer. Brad has been a crucial member of the leadership team at Alley Interactive for nine years as a partner and most recently as the company’s Chief Strategy Officer. Brad’s experience and leadership skills will ensure the Alley Interactive unit’s continued success and growth.
Brad has promoted Jeff Stanger to serve as Chief Strategy Officer and Susan Finkelpearl to Chief Experience Officer. Bridget McNulty remains as Chief Operating Officer, and Matthew Boynes continues as Chief Technology Officer, rounding out Alley Interactive’s strong leadership team.
We have never been more excited about the future of Alley Interactive, and the opportunities ahead for the new Alley Group. This is only the beginning. In the coming months, we will share more about our vision and the next steps for the Alley Group.