Distributing news at ONA London

Amanda Shareghi

Alley Interactive led the charge in developing the Apple News plugin for the WordPress community and this week we’ll be demonstrating the best tools to publish to Google AMP, Facebook Instant Articles, and Apple News at ONA London 2016: Audience Engagement. 

On Friday, digital, editorial, and news product executives from around the world will convene at Reuters UK to learn from engagement experts focused on the future of media. Participants will also see hands-on demos of emerging technology that will help audiences find and interact with news.

Chief Strategy Officer Brad Campeau-Laurion will discuss how a responsive website is no longer enough to reach your mobile audience, and demo tools used to publish in a world of new distribution platforms.

Alley Interactive joins Reuters, Facebook and Google as sponsors for ONA London.

The Latest news

01

“Not Invented Here Syndrome” and How to Prevent It

Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?

02

The Lenfest Institute Institutes a Relaunch

The Lenfest Institute is a non-profit organization “whose sole mission is to develop and support sustainable business models for great local journalism.” When they decided to overhaul their web presence, they knew where to turn for strong strategy, design, and development.