Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
Alley Interactive builds and launches some of the largest websites for leading publishers and content producers, and this year was no exception. Our team successfully pulled off some of the most high-profile and complex site launches, including The New Republic, The Kaiser Family Foundation, Digiday and the New York Post.
We could not have accomplished this without the exceptional talent of all of our staff. And today, we’re pleased to announce key organizational changes reflective of the phenomenal work this year.
Brad Campeau-Laurion, our Chief Technologist, has been made a partner of Alley Interactive, and lead developers Matt Boynes and Mai Irie have been made Director of Platform Services, WordPress and Director of Platform Services, Drupal, respectively.
Brad led the New York Post’s monumental rebuild of its website in 2013, executing one of the largest launches in the history of WordPress. He also directed the work on Sportsnet and The Zoe Report. As a partner, he will continue to lead Alley’s most prominent projects while also expanding his role in business development and strategy.
This year, Matt led the team on Digiday’s launch of its new mobile responsive site and Mai was instrumental in The New Republic’s full site overhaul, creating editorial and content solutions for the site and its staff. As Directors of Platform Services, Matt and Mai will not only continue to provide their expertise on our most challenging development projects, but will manage Alley’s open-source efforts and community outreach in the WordPress and Drupal communities.
Brad, Matt, Mai and the rest of the Alley Interactive team have led publishers through some of the most difficult technological challenges in digital content this year. We’re ready for 2014.