Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
After five years of growing Alley Interactive into the premier digital development agency for the media, education, and entertainment industries, the partners at the firm have announced new leadership roles among the executive team. These new titles will position the firm for sustainable and rapid growth, as well as clarify and explain what it is that we all do here.
Co-founder and Managing Partner Austin Smith is now Alley’s CEO, while co-founder and Managing Partner Matt Johnson has been named CTO. Partner Brad Campeau-Laurion is Alley’s Chief Strategy Officer and Partner Matt Boynes has been named VP of WordPress Platform Services.
What that means:
As CEO, Austin will focus on servicing Alley’s clients, developing new business, and ensuring that Alley’s culture grows intelligently with the company.
As CTO, Matt Johnson will head up all of Alley’s broad technology initiatives and look towards providing our clients with the most advanced solutions for their digital needs.
As Chief Strategy Officer Brad will be responsible for overseeing the direction and strategy of client projects and roadmaps.
Finally, as VP of WordPress Platform Services Matt Boynes will lead our WordPress practice and represent Alley within the WP community.
In addition, Alley Interactive has hired Megan McCarthy as Director of Editorial Strategy, a new position. Megan, an experienced editor with a strong digital background, will be working with our clients to create clear CMS interfaces and efficient editorial tools, as well as overseeing a few internal projects. We are sure her expertise in newsroom workflow and content strategy, as well as her experience finding editorial solutions to complicated technology, will come in handy for our clients.
Please join us in congratulating Austin, Matt, Brad, and Matt, and welcoming Megan to the team!