Getting to the root cause of an issue can take time. It can even feel inefficient to discuss. But by leaning into techniques such as The Five Whys or Peeling the Onion, we have the opportunity to deliver a more effective and long-lasting positive impact for our teams.
Jeff Stanger, a digital executive with an extensive background in government, advocacy, and research nonprofit work, has joined Alley Interactive as a partner, bringing years of experience in strategic communications to Alley and to our clients.
In his new role, Jeff will lead the expansion of Alley’s practices with foundations, think tanks, universities, and government agencies. Jeff will help these organizations strengthen their digital publishing by leveraging Alley’s vast experience and proven expertise in the journalism and media industries.
Jeff’s addition reaffirms Alley’s commitment to the nonprofit sector, including existing clients such as the Brookings Institution, the Henry J. Kaiser Family Foundation, the Center for Investigative Reporting, and Georgetown University. Jeff’s work will focus on a central challenge facing research nonprofits, think tanks, and academic institutions — harnessing emerging forms of delivering work to digital audiences without diminishing the value of the underlying research.
Prior to Alley, Jeff was the founding director at the Center for Digital Information and president of CDI Lab. While at CDI, he created large-scale digital information projects for the Robert Wood Johnson Foundation’s State of Obesity initiative, the National Science Foundation’s Center for Science and Engineering Statistics, the Commonwealth Fund, the C.S. Mott Foundation, and the Annie E. Casey Foundation.
Before CDI, Jeff founded NetCampaign, a digital production and consulting firm that helped pioneer the use of the internet in politics and public policy. Jeff also served as Washington Director of the Annenberg Public Policy Center, a think tank affiliated with the University of Pennsylvania, where he directed and conducted research on political advertising, children’s television and other media issues.
Jeff holds a master’s degree from the University of Pennsylvania’s Annenberg School for Communication and a bachelor’s degree from UCLA. He is based in the San Francisco Bay Area.
Alley Interactive is the digital team for publishers. Founded in 2010 by Austin Smith and Matt Johnson, Alley focuses on finding open-source solutions to complex publishing challenges for major media companies and nonprofit organizations. Jeff, along with Vice President of Strategic Technology Tom Harrigan, joins existing partners CEO Austin Smith, CTO Matt Johnson, Chief Strategy Officer Brad Campeau-Laurion, Chief Software Architect Matt Boynes, and Vice President of People and Process Bridget McNulty.