Team MAGIC, or “The Magicians” (as they are known within Alley) found themselves with a rare opportunity to link their in-person retreat with the American Alliance of Museums yearly conference in New Orleans. Team Magic has worked on many museum projects and a few members of the team were speaking at the conference last year. So, instead of choosing a random city somewhere in the continental United States of America, the Magicians set their sites on the birthplace of jazz.
Analytics powerhouse Parse.ly announced their Agency Alliance program last week and all of us at Alley Interactive are excited to be one its inaugural members. Parse.ly is one of the leaders in real-time analytics for digital publishers and many of our clients find its platform invaluable for discovering information about their audience.
— Parse.ly (@parsely) November 3, 2015
Josh Kadis, Alley’s Director of Product Development, thinks the partnership is a natural fit. ”Like Parse.ly, we’ve seen that every publisher’s needs are unique when it comes to analytics. We like the flexibility that Parse.ly offers, and we’re excited to work with them to help our clients succeed.” Josh speaks from experience: He helped implement Parse.ly on current clients Food Republic and Reveal from the Center for Investigative Reporting.
We expect this partnership will help our current and future clients become more informed and efficient in their newsroom, and we’re very much looking forward to collaborating with the team at Parse.ly on more exciting projects.