Alley’s core company values of quality, transparency and accountability closely align with the values of Scrum and, more broadly, the principles of agile software development. However, recent events have led us to consider how the practice of Scrum also supports our community values – radical candor, psychological safety, asynchronous communication, diversity, and inclusion.
Analytics powerhouse Parse.ly announced their Agency Alliance program last week and all of us at Alley Interactive are excited to be one its inaugural members. Parse.ly is one of the leaders in real-time analytics for digital publishers and many of our clients find its platform invaluable for discovering information about their audience.
— Parse.ly (@parsely) November 3, 2015
Josh Kadis, Alley’s Director of Product Development, thinks the partnership is a natural fit. ”Like Parse.ly, we’ve seen that every publisher’s needs are unique when it comes to analytics. We like the flexibility that Parse.ly offers, and we’re excited to work with them to help our clients succeed.” Josh speaks from experience: He helped implement Parse.ly on current clients Food Republic and Reveal from the Center for Investigative Reporting.
We expect this partnership will help our current and future clients become more informed and efficient in their newsroom, and we’re very much looking forward to collaborating with the team at Parse.ly on more exciting projects.