Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
Now in its 30th year of transforming downtown Austin, Texas, into New York’s Meatpacking district on a Friday night, South by Southwest (SXSW) is just days away! Our favorite part of SXSW’s interactive conference is the Awesomest.Journalism.Party.Ever.VII, where you’ll find us with our custom cocktail creation, “The Branded Cocktail Experience.”
Please join us on Sunday, March 12 at Highland Lounge starting at 5pm to meet excellent journalists, technologists, and media thinkers.
Alley is a sponsor of this event for the fourth year in a row. (And this year our creative director Christa Field got to design the invitation!) Other sponsors include Hacks/Hackers, the Knight Foundation, ONA, Fusion, Crowdtangle, and Google News.
I’ll be there along with Alley partners Brad Campeau-Laurion and Tom Harrigan. If you’re in town, please swing by and say hello!