Team MAGIC, or “The Magicians” (as they are known within Alley) found themselves with a rare opportunity to link their in-person retreat with the American Alliance of Museums yearly conference in New Orleans. Team Magic has worked on many museum projects and a few members of the team were speaking at the conference last year. So, instead of choosing a random city somewhere in the continental United States of America, the Magicians set their sites on the birthplace of jazz.
Alley was proud to be a sponsor of this year’s Digiday Publishing Summit, held earlier this week in beautiful Key Biscayne, Florida.
Digiday, a publication we’ve worked with since 2013, covers the intersection of media, publishing, and marketing. This summit brought together leaders from business, product, and editorial backgrounds to discuss and examine best practices for digital publishers. This was our third year sponsoring the summit and we found it to be an excellent place to meet smart media thinkers.
Highlights of the summit included talks around challenges publishers face in scaling video and platform monetization. Executives from media companies such as Slate, Mic, USA Today, NowThis and Vox Media were on hand to talk about their strategies and the future of publishing.