At Alley, we pride ourselves on being creative and having fun outside of the projects we work on for our clients.
Celebrity stylist, editor and designer Rachel Zoe and her team have relaunched TheZoeReport.com, with help from design firm Charming Robot and Alley Interactive’s Bradford Campeau-Laurion and Bridget McNulty.
We just got a way glam upgrade – check it out and let us know what you think! http://t.co/BYdc7evpYN
— The Zoe Report (@thezoereport) November 18, 2013
Renowned for her contemporary fashion line, signature catchphrases and hit television show, Rachel Zoe wanted a site that showcased her brand while also allowing for highly visual editorial content, shop-able products and behind-the-scenes peeks into the Los Angeles headquarters and Zoe’s fashion world.
Alley Interactive’s team improved the back end of the site to optimize site performance and ensured that the CMS would support the editorial staff needs — including creating an email management system for newsletters. Other features include the implementation of Alley Interactive’s Fieldmanager to help the staff manage complex types of content.