User Experience

We routinely conduct research to uncover the kind of user experience that will best suit your site’s existing audiences, your potential audiences, and your staff as well. We know the internet, your users, and your needs are all continually evolving, and we will help you get out ahead of those changes by identifying the types of content your readers are looking to find and how they’re expecting to find it. This research and strategy ensures your site caters to each set of users, maximizing engagement, efficiency, and ease of use. Moreover, when research is conducted through the course of product development, you will have confidence that the UX will succeed in meeting your goals. Even after site launch, we gather metrics and often conduct ongoing user testing and research to help your team refine the user experience and get the most value out of what we’ve built.

Capabilities

  • Formative Research
  • Iterative User Testing
  • Aspirational Research
  • Analytics Review
  • Workshops and Focus Groups
  • User Interface Consultation