We're not ninjas, gurus, gangsters, rock stars, or wizards. We're authentic, intelligent, experienced professionals ready to exceed your sky-high expectations. We value quality, transparency, and accountability, and build collaborative partnerships, not vendor relationships. Our high performance culture yields fast, beautiful products that stand up to the toughest demands of the Internet. The biggest names in media, non-profits, and technology entrust their digital products to us year after year because our team gets results.
Austin SmithChief Executive Officer
Austin Smith and Matt Johnson began Alley in 2010 to provide consulting and web development expertise for media and non-profit clients. Since then, Alley has built a number of prominent digital media properties and become a leader in developing open source content management and publishing software.
As CEO of Alley, Austin focuses on the design, creation and maintenance of high scalability sites. He defined the architecture and direction of client sites like the Kaiser Family Foundation (KFF) and the New York Post. During his work with clients, he has built custom solutions to solve specific editorial needs, like an Affordable Care Act (ACA) Subsidy Calculator for KFF which accurately predicted subsidies before the launch of the federal health insurance law. (Outlets including NPR, The New York Times, and The Washington Post all credited this tool in their reporting.) In addition, he was the initial author of Fieldmanager, Alley’s signature WordPress plugin.
Prior to Alley, Austin was director of technology, emerging markets for About.com, a division of The New York Times Company, and was the lead developer for The Economist’s website.
Austin has presented his work at industry conferences including WordCamp San Francisco, WordCamp London, DrupalCon Paris, WordCamp Nashville, DrupalCamp Philadelphia and numerous WordPress VIP events.
Austin is based New York City.
Matt Johnson and Austin Smith began Alley in 2010 to provide consulting and web development expertise for media and non-profit clients. Since then, Alley has built a number of prominent digital media properties and become a leader in developing open source content management and publishing software.
As Alley’s President, Matt shares the responsibility of culture evangelism and advocacy with Austin, and is specifically responsible for Alley's commitment to diversity, equity and inclusion. Additionally, Matt consults on critical client projects where the company's core strategies are at stake and leads Alley's involvement in external communities that are non-client stakeholders to important work products of our team, such as open-source software and community advocacy. With Austin and Brad, Matt shares responsibility for the overall growth of the business.
Before Alley, Matt was the principal software engineer for Slate Magazine and, while there, built economic spin-off site TheBigMoney.com. He also served as the Software Development Manager for the New York Observer.
Matt began his career at People for the American Way Foundation, overseeing the conversion of its non-profit program services portal from a proprietary hosted CMS to open-source CMS while directing the large-scale migration of years worth of data.
Matt is also the author and on-again-off-again maintainer of ELSA, a scientific data analysis package for astronomical gaseous nebulae with photo-ionization activity.
Matt has spoken at NYCCamp, WordCamp Seattle, WordCamp Minneapolis, Bay Area Drupal Camp (BADCamp) and DrupalCon Portland.
Matt received a B.A. in physics and astronomy from Wesleyan University and an M.S. in astrophysics from the University of California, Los Angeles. He is based in New York City.
Brad Campeau-LaurionChief Strategy Officer
As partner and Chief Strategy Officer at Alley, Brad Campeau-Laurion drives business development, marketing, and strategy for Alley while also managing large-scale news media projects for its clients.
Brad led Alley’s rebuild of the New York Post’s sites in 2013, one of the largest launches in WordPress history. He also led the relaunch of POLITICO Europe after POLITICO's acquisition of Alley client European Voice. For Alley client Sportsnet.ca (Rogers Media), he directed the implementation of responsive design for mobile and deep integration with live sports information during the redesign and rearchitecture of their site. Brad also led the relaunch of TwinCities.com, DenverPost.com, and MercuryNews.com for Digital First Media as well as People.com and EW.com for Time Inc.
Prior to Alley, Brad held CTO positions at multiple media organizations, including Minyanville Media, Inc. and Louise Blouin Media. At Louise Blouin, he led its international expansion and launched its first sites in China and France as well as managed the software development, design, ad operations, audience development and internal IT departments.
Brad began his career at Forbes and headed development teams there for nine years. During that time, he oversaw the launch and redesign of over twenty sections of Forbes.com while serving as the primary senior technical liaison between the sales, marketing, editorial and ad operations teams. In addition, he was responsible for creating new ways to track user behavior for content and advertising, directing new product initiatives and spearheading business relationships with key revenue sharing partners. He also created and designed Forbes’ first corporate website and architected the content management system and front end of AmericanHeritage.com, American Heritage Magazine’s first online presence.
Brad is a graduate of Rensselaer Polytechnic Institute, where he received B.S. degrees in both Computer Science and Electronic Media Arts and Communication. He is based in New York City.
Matt BoynesChief Technology Officer
As an Alley partner and Chief Technology Officer, Matt Boynes develops digital solutions for our clients and publishers. Matt oversees the company's overall development efforts, its relationships with the broader technology communities, and the team of developers. Matt is responsibile for the hiring and performance of all those at Alley whose primary role involves software development or technology delivery. After joining Alley in 2012, Matt led the rebuild and launch of Digiday, where he implemented responsive design and developed a new event creation system. In addition, Matt was responsible for constructing and implementing a revolutionary breakthrough search system for the Kaiser Family Foundation.
Matt is a WordPress core contributor and an active speaker at WordCamps. He has given numerous talks to developers, sharing his ideas and insights, most recently at WordCamp LA and WordCamp Boston. He also developed two breakthrough WordPress plugins, SearchPress and ES_WP_Query. He is now the lead developer of Fieldmanager, Alley’s signature WordPress plugin.
Matt is a graduate of the University of Massachusetts, Amherst, and has a B.S. in Neuroscience. He is based in Boston, Massachusetts.
Bridget McNultyChief Operating Officer
As Chief Operating Officer, Bridget oversees all internal operations strategy for Alley including hiring and onboarding, Alley’s agile practice and coaching program, and all other internal processes and policies which impact our team members. Prior to becoming COO, Bridget managed complex development projects at Alley for top publishers, such as the New York Post, The New Republic and Kaiser Family Foundation.
A leader in agile development process improvement, client relations and developer management, Bridget has worked in product and project management for over a decade. She first came to Alley from Ology Media, a venture-backed social discovery and networking content site, where she managed Ology.com, the company’s flagship product, through incremental releases and launches. She also led developers through all facets of testing and QA, including a complete rewrite of the site in less than eight weeks.
Prior to Ology.com, Bridget ran product management at Thomson Reuters, where she oversaw development of the division’s leading tax provision software products. Prior to Thomson Reuters, she was a product manager at TaxStream and spearheaded product development and QA of web software products through the company’s acquisition by Thomson Reuters in 2008.
Bridget holds a bachelors in Business and Technology and a masters in Management with emphasis in technology commercialization from Stevens Institute of Technology. Bridget is also Pragmatic Marketing Certified and is a Certified Scrum Master and Product Owner.
Jeff StangerVice President of Product Strategy
As partner and Vice President of Product Strategy at Alley, Jeff helps foundations, think tanks, universities, and government agencies strengthen their digital publishing by leveraging Alley's vast experience and proven expertise in the journalism and media industries.
Jeff brings two decades of digital project and strategic communications experience in the government, advocacy, and research nonprofit fields to Alley and its clients. Prior to Alley, Jeff was the founding director at the Center for Digital Information and president of CDI Lab. While at CDI, he created large-scale digital information projects for the Robert Wood Johnson Foundation, the National Science Foundation, the Commonwealth Fund, the C.S. Mott Foundation, and the Annie E. Casey Foundation, among others.
Before CDI, Jeff founded NetCampaign, an award-winning digital production and consulting firm recognized for pioneering the use of the internet in politics and public policy. At NetCampaign, Jeff directed major digital initiatives for the Pew Research Center, Pew Charitable Trusts, Ford Foundation, and Robert Wood Johnson Foundation, as well as high-profile university research institutes and political campaigns. Jeff also served as Washington Director of the Annenberg Public Policy Center, a think tank affiliated with the University of Pennsylvania, where he directed and conducted research on political advertising, children's television and other media issues.
Jeff holds a master's degree from the University of Pennsylvania's Annenberg School for Communication and a bachelor's degree from UCLA. He is based in the San Francisco Bay Area.
Susan FinkelpearlVice President of User Experience
Susan joined Alley in 2014 to build a fully integrated user experience (UX) and design practice. Her team provides clients with a full suite of services spanning identity and user experience design, formative research, information architecture, content planning and writing, and user testing.
In her role, Susan has reduced the time it takes to create new designs through a discovery workshop process that rapidly identifies digital priorities and yields design artifacts which are iterated upon and user tested. She facilitated the team’s transition to an Agile approach emphasizing cross-discipline collaboration and a dynamic design process that prioritizes prototypes over static comps.
Susan has significant experience in revamping information architecture for large scale, multi-faceted organizations such as The Brookings Institution and The Henry J. Kaiser Family Foundation.
Susan is based in Silver Spring, MD and holds a Masters in Communications from The John Hopkins University.
Owen StoweDirector of User Experience Development
During Owen's tenure at Alley he has helped develop the User Experience Developer role. This role was created out of a dissatisfaction with traditional web design and is intended to streamline that process by moving most design work in-browser. As Alley's Director of User Experience Development Owen is responsible for standarizing the in-browser process, facilitating its development and ensuring Alley's clients get useful, realistic, and living design tools.
Owen has led UX development and the front end team for some of Alley's largest clients, including the Brookings Institution and Digital First Media. For Digital First Media, Owen developed a modular and scaleable custom front end framework for use on all sites in their publication network. Owen also contributed to the New York Post's 2013 rebuild and subsequent redesign in 2015.
Prior to Alley, Owen worked on multiple design and development projects for clients in a variety of industries, including the non-profit, broadcast and fashion sectors. Owen received his BA in graphic design at Connecticut College.
Renato AlvesSoftware Developer
Renato Alves is a Software Developer at Alley who specializes in back end development. Prior to Alley, Renato worked at XWP, where he worked on the relaunch of RollingStone.com, and other projects. In addition, he specializes in WP CLI, WP GraphQL, WP REST API, BuddyPress, bbPress and WooCommerce. Outside of work, Renato loves eading, biking, eating out, karting, and helping Brazilians to learn English. Renato graduated from Uninassau with a degree in Marketing, and is based in Fortaleza/Ceará, Brazil.
Nicole ArnoldSenior Software Developer
Nicole is a Senior Software Developer at Alley, who specializes in back end development. She is also a frequent speaker at WordCamps. Outside of work, Nicole enjoys knitting and crochet and is a long time Lego enthusiast. She can be found riding her motorcycle in Michigan, where she resides with her husband and three children.
Sarah Rose BelokAgile Process Leader
Sarah Rose Belok is an Agile Process Leader at Alley who specializes in Scrum. Prior to Alley, Sarah Rose worked as a Program Site Director at the David Lynch Foundation, where she partnered with schools and other government organizations to teach Transcendental Meditation (TM) as a tool for reducing stress and improving performance — both in professionals and students. In addition, she focuses on group facilitation, building team psychological safety as a foundation for peak performance, and research-based practices that promote individual and team learning and growth. Outside of work, Sarah Rose loves camping in national parks, running, and piping hot coffee. Sarah Rose graduated from Bank Street School of Education with a Master's degree in Leadership for Educational Change, and is based in Brooklyn.
Kyle BenkPrincipal Software Developer
Kyle Benk is a Principal Software Developer focusing on backend development. Prior to Alley, Kyle was a Software Developer at 99 Robots. Outside of work, Kyle enjoys golfing, powerlifting, and volleyball. Kyle is a graduate of Washington College where he majored in Computer Science. He lives in Media, Pennsylvania.
Kaitlin BollingUser Experience Developer
Kaitlin Bolling is a User Experience Developer at Alley who specializes in front end development. Prior to Alley, Kaitlin worked at Haley Marketing Group where she was the Director of Interactive Design. Outside of work, Kaitlin likes to travel and watch live music. She graduated from Ohio University with a B.S. in Visual Communications, and is based in Buffalo, NY.
Ben BoltonDirector of Development Operations
Ben Bolton is the Director of Development Operations at Alley. Before joining Alley, Ben was the Technology Operations Team Lead at Church Community Builder where he managed internal tools, internal and external infrastructure, development operations, and internal development services for the company. Ben was directly responsible for the infrastructure of the SaaS product's security, web, development, mail, and database services. Earlier in his career, he worked as a System Administrator in Windows, Mac, and Linux environments. Ben comes to Alley Interactive with experience in the financial services and nonprofit industries. He is based in Colorado.
Dan BowlesSenior Software Developer
Julio BrañaSoftware Developer
Julio Braña is a Software Developer at Alley who specializes in WordPress development. Prior to Alley, Julio worked at Hachette UK, Financial Times, and Sony Mobile where he also focused in WordPress. Outside of work, Julio loves travel, climbing, being outdoors, hiking, cycling, and basketball. Julio graduated from the Universidade de Vigo and is based in A Coruña, Galicia.
James BurkeDirector of Strategic Technology
James is the Director of Strategic Technology at Alley, specializing in WordPress development. Prior to Alley, James was a freelancer at Umbrella Fish, and worked with clients in a wide array of industries and professions. He is based in Philadelphia PA.
Jonathan ByerleyOperations Manager
Jonathan Byerley is the Operations Manager at Alley, specializing in DevOps, marketing, operations, and technical support. Prior to Alley, Jonathan worked on a team developing open-source collections software for the capture and preservation of museum, archival, and research data. Jonathan holds a Master of Information and Library Science and is based in Brooklyn, NY.
Brittany ChoplinUser Experience Developer
Brittany Choplin is a User Experience Developer at Alley who specializes in front end development. Prior to Alley, Brittany worked at a digital agency in the music industry where she built websites for artists. In addition, she prides herself on making puns. Outside of work, Brittany loves yoga, running, cooking, petting dogs, and exploring Philly. Brittany graduated from the University of Delaware with a BA in English, and is based in Philadelphia.
Allan CollinsSenior Software Developer
Allan is a Senior Software Developer who specializes in backend development. As a child, Allan began his journey programming in BASIC on an old IBM PC, years before dial up internet was available. It wasn’t until 1999 when his interest peaked in technology and he built his first website. While not even in high school, he entered a web page building contest and won an iMac for his school. He has since worked in the web development industry servicing a wide range of clients from small bed-and-breakfasts to some well-known high trafficked WordPress VIP powered websites.
Taking the non-traditional route, Allan worked on his career in web development instead of attending college. He returned to school in 2013 and completed a Bachelor of Science degree in Organizational Management in Project Management in 2016 from Colorado Christian University. He sees this as one of his best accomplishments making him the first member of his family to graduate from college.
In his spare time, you can find Allan hanging out with his wife and daughter, fishing, or relaxing in his hammock.
Shawn CookSenior User Experience Developer
Shawn Cook is a Senior User Experience Developer at Alley specializing in front-end development. Prior to Alley, Shawn was a web developer at Onion, Inc. in Chicago.
Joseph CrawfordSenior Software Developer
Joseph Crawford is a Senior Software Developer at Alley who specializes in back end development. Prior to Alley, Joseph worked at Recall Infolink where he diagnosed database bottlenecks, converted Perl APIs (CGI) to Python flask APIs running on AWS Lambda using a serverless framework, and developed and maintained flash components and build processes with VSCode.. In addition, he dives into PHP and MySQL. Outside of work, Joseph loves hiking, fishing, hunting, and spending time with his family. Joseph is based in North Bennington, Vermont.
Valentin CucuCommunications Manager
Valentin Cucu is the Communications Manager at Alley, specializing in developing internal projects to improve culture and efficiency. Valentin brings to Alley four years of experience in Business Administration, Marketing Strategies, and Social Media Marketing. Outside of work, Valentin spends his time hiking and traveling. Valentin graduated from SUNY Geneseo in 2013 and is based in New York.
Christina DeemerUser Experience Developer
Christina Deemer is a User Experience Developer at Alley who specializes in front end development. Prior to Alley, Christina worked at Interactive Mechanics where she built WordPress sites and digital in-gallery experiences for arts and culture organizations. Outside of work, Christina loves reading, cooking, and watching classic films.
Ryan DomingueUser Experience Developer
Ryan Domingue is a User Experience Developer at Alley specializing in front-end development, with a keen interest in accessibility. He is based in Seattle and is obsessed with Sounders FC.
Matt EllUser Experience Developer
Matt Ell is a UX Developer at Alley who specializes in front end development and WordPress. Outside of work, Matt enjoys spending time with his wife and son, collecting vinyl records, traveling, and the outdoors. Matt is a graduate of the School of Visual Arts (BFA in Graphic Design) and Pace University (MS in Computer Science). He is based in Westwood, New Jersey.
Amy EvansPrincipal Software Developer
Amy is a Principal Software Developer at Alley, specializing in WordPress development. She is a graduate of Boston University with a BA/MA in Economics. Amy is based in Houston, Texas.
Lauren FernandezSoftware Developer
Lauren Fernandez is a Software Developer at Alley who specializes in React. Prior to Alley, Lauren worked at The Care Group, where she mantained a customer relationship management software. Outside of work, Lauren loves eating all the things! Lauren graduated from UCLA with a degree in Communications and is based in Los Angeles.
Eddy FicklinSenior Software Developer
Eddy Ficklin is a Senior Software Developer who specializes in back end development. Prior to Alley, he worked as a web developer for New Music USA, a non-profit service organization dedicated to supporting the creators of music who fall outside the commercial mainstream. Outside of work, he loves to write and draw comics, dabble in watercolor, and practice yoga. He graduated from the University of Denver and currently resides in New York City.
Christa FieldCreative Director
Christa is the Creative Director at Alley, specializing in brand development, design systems, and user-centered design methodologies. Prior to joining Alley, Christa led UX and Design for Viacom's MTV and VH1's Shows Platform. She is based in New York.
Sean FisherPrincipal Software Developer
Sean is a Principal Software Developer at Alley specializing in complex development projects involving enterprise media companies. His work includes handling complex problems on the back-end with WordPress as well as the front-end with tools such as React. He lives in Staten Island, NY and in his free time enjoys cooking, the outdoors and comfortable weather.
Kevin FodnessDirector of Software Development
Jake FosterSenior Digital Strategist
Jake Foster is a Senior Digital Strategist at Alley focused on WordPress theme development and backend customization. Prior to Alley, he was a web development consultant for a variety of WordPress clients. He was also a developer at Mindshare Studios and Anagram.
Amy FriesonSoftware Developer
Amy Frieson is a Software Developer at Alley who specializes in React and WordPress. Prior to Alley, Amy gave career and educational advice based on aptitude tests, as well as being an editor for children's books. Amy is based in New York, NY.
Eric FullerSoftware Developer
Eric is a Software Developer who specializes in WordPress development.
Daniel Gale-RosenDirector of Marketing
Daniel Gale-Rosen is the Director of Marketing at Alley, and specializes in all things digital and social. Prior to Alley, Daniel worked at marketing agencies and freelance, where he, notably, created He-Man's Facebook page and, less notably, tried to sell strange products to senior citizens. He loves to look at the data surrounding marketing, trying to quantify how things work and how to make them better. Outside of work, you can generally find Daniel eating, playing escape rooms, and keeping up a cocktail blog. Daniel graduated from Harvard College and is currently based in Los Angeles.
David HerreraPrincipal Software Developer
David Herrera joins Alley with a depth of experience at the intersection of web development and journalism. As a trained journalist with years in software development, David understands editorial teams’ challenging workflows and how to explain code and features to colleagues and stakeholders.
Before Alley, David was a web developer for Religion News LLC, a nonprofit news organization covering religion, ethics and politics. He was responsible for migrating Religion News Service, including its partner local news sites around the country, to WordPress. David led the development of resource websites for reporters covering religion, such as the Religion Stylebook.
Prior to Religion News LLC, David was a web producer at the Detroit Free Press.
David is active in the WordPress community and frequently attends WordCamps around the country. He received a master's in journalism from the University of Missouri, and he was the developer for the Center on Religion and the Professions and the Religion Newswriters Association while in graduate school.
Linnea HuxfordPrincipal Software Developer
Linnea Huxford is a Principal Software Developer at Alley who specializes in WordPress backend development. Prior to Alley, Linnea was a freelance WordPress plugin developer where she solved challenging integration issues, like integrating WordPress with the Amazon Product Advertising API. Outside of work, Linnea is a fan of photography and birding, and combines them whenever possible. Linnea is a graduate of Mount Holyoke College majoring in Neuroscience and Behavior. She is based in Tacoma, Washington.
Emily Leffler SchulmanSenior Software Developer
Emily Leffler Schulman is a Senior Software Developer at Alley who specializes in WordPress development. Prior to Alley, Emily built and supported sites for a variety of businesses, non-profits, agencies, and universities as a freelance developer. In addition, she co-founded a music studio and birth doula practice. Outside of work, Emily is fond of gardening and wandering. Emily lives in Baltimore, MD with her husband, two kids, dog, and two guinea pigs.
Kelsey LocotosPeople and Operations Coordinator
Kelsey Locotos is the People and Operations Coordinator at Alley. Prior to Alley, Kelsey worked in Annapolis, MD as an operations manager. Outside of work, she spends time crafting, reading, and exploring NYC with her husband and dog. Kelsey graduated from Salisbury University with a B.A. in Graphic Design and is based in Brooklyn, NY.
Gabriel LuethjeUX Developer
Gabriel Luethje is a UX Developer at Alley who specializes in front end development. Prior to Alley, Gabriel was at Univision where he worked on front end development for WordPress, as well as some React shenanigans. In addition, he focuses on performance, accessibility, and generally making websites that work for everybody, everywhere. Outside of work, Gabriel enjoys trail running, photography, and cooking delicious meals. Gabriel graduated from the University of Arizona and is based in Bellevue, Nebraska.
Max MacMillanUser Experience Developer
Max is a User Experience Developer at Alley specializing in front-end technologies and WordPress. They are currently based in the dry heat of Tucson, AZ, with their partner and two very demanding large dogs. Outside of writing code, they love anything nature-related, woodworking, and ultra-strong cups of tea.
Grant ManghamSenior Software Developer
Grant is a Senior Software Developer at Alley, specializing in back-end WordPress development. With two decades of experience in the industry, he has worked for companies large and small, on sites of all sizes, in the US, the UK, and Canada. He has also spent several years in the wilderness of freelancing. Outside of work, Grant appreciates music and movies. He also spends a lot of time trying to keep up with his daughter and his dog, and enjoys sleeping when they allow it. He lives on an island in Canada.
Greg MarshallSenior Software Developer
Greg Marshall is a Senior Software Developer at Alley who specializes in backend development. Prior to Alley, Greg worked at Truman State University, where he managed web services including public website and internal application development. In addition, he specialized in WordPress. Outside of work, Greg is a scoutmaster, robotics coach, and a dad of three. Greg graduated from Truman State University with a B.A. in Music, and is based in Kirksville, MO.
Ken MedleyAgile Process Leader
Ken Medley is a Agile Process Leader at Alley who specializes in project management and Scrum. Prior to Alley, Ken worked at Church Community Builder where he worked as the Software Engineering Team Lead. In addition, he focuses on communication, team leadership, and project management. Outside of work, Ken loves hiking and playing ultimate frisbee! Ken graduated from Colorado Christian University and is based in Colorado Springs, CO .
Chris MontgomerySoftware Developer
Chris Montgomery is a Software Developer at Alley who specializes in WordPress and front-end development. Prior to Alley, Chris worked at Spirited Media where they served as a full-stack developer for a network of local media sites. Outside of work, Chris produces electronic music and immerses themselves in sci-fi and horror. Chris graduated from Temple University with a degree in journalism and is based in Philadelphia, PA.
Michael MunizAgile Process Leader
Michael Muniz is a Agile Process Leader at Alley who specializes in leading scrum teams and facilitating client communication. Prior to Alley, Michael worked at iotum.com, where he managed infrastructure operations and partner relationships. In addition, he has worked with distributed Dev and Ops teams for two decades. Outside of work, Michael loves riding bicycles, traveling, drinking too much coffee, and cuddles with his cat Cooper. Michael graduated from San Francisco State University and is based in West Hollywood, California.
Jo MurgelUser Experience Developer
Jo Murgel is a Boise-based User Experience Developer at Alley specializing in front-end and WordPress development. Outside of work, e're often found woodworking, taking photos, or being a cat foster.
Ben MyersUser Experience Designer
Ben Myers is a User Experience Designer at Alley who specializes in data visualization. Prior to Alley, Ben worked at The Chronicle of Higher Education, where he designed and developed data interactives and news applications. Outside of work, Ben loves historical research. Ben graduated from American University with a B.S. in Computer Science and Audio Engineering and is based in Washington, D.C.
Matt NadolnySenior Interaction Designer
Matt Nadolny has contributed his front end development and design expertise to many notable media and publishing sites, such as the Kaiser Family Foundation. He helped overhaul Kaiser Family Foundation’s site with over a hundred new custom page layouts and implemented responsive design for the entire site.
Before Alley, Matt designed for startup clothing company Playback Clothing, where he conceptualized and built the entire e-commerce store. He began his career as a print and web designer on the marketing team for Vita Coco, managing the design elements of Vita Coco’s campaigns with Rihanna and Kelly Slater.
Matt has over five years of front end development experience and over seven in graphic design with an emphasis in communication design. He graduated from Pratt Institute with a BFA in Graphic Design.
Eric NationSoftware Developer
Scott NelléPrincipal Software Developer
Scott brings over 15 years of experience in web software development to Alley. He led development of Alley's redesign of Brookings.edu.
Morgan NewcombSenior Software Developer
Morgan Newcomb brings over fourteen years of development experience to Alley, including seven years of WordPress development experience.
Prior to Alley, he worked for Union Street Media where he led a wide array of CMS and open source software projects for businesses, nonprofits, educational organizations and e-commerce sites. Morgan developed numerous custom themes and plugins in the course of his work there.
Currently at Alley, he’s developing solutions for the New York Post's site NYPost.com and the New York Post’s PageSix.com.
Jaimie OlmsteadAgile Process Leader
Jaimie Olmstead is a Agile Process Leader at Alley who specializes in agile coaching, client relations, and bringing together teams. Outside of work, Jaimie likes collecting oddities, antiquing, planning spooky road trips, and watching too much wrestling. Jaimie is based in Austin, TX and has a solely taco based diet.
Dustin PaluchSoftware Developer
Dustin Paluch is a Software Developer at Alley. Prior to Alley, Dustin worked at Chatman Design where he built custom WordPress themes and plugins. Outside of work, Dustin is an avid swing dancer, particularly lindy hop and balboa. Dustin received his bachelor's degree in computer science from Beloit College, and currently resides in Madison, WI.
Meg ParsonsTechnical Analyst
Meg Parsons is a front-end developer and recovering project manager. She came to the tech sector after a long career managing design projects at Clinique, where she led the brand's global advertising and package design project management teams. She has a BFA in Music from SUNY Purchase and she has tried any number of the choral experiences NY has to offer.
Rhyne PiggottDirector of Product Strategy
Robert PrattSoftware Developer
Robert Pratt is a Software Developer at Alley who specializes in front-end and back-end development. Prior to Alley, Robert worked at RoadVantage, which provided automobile dealerships with finance and insurance products. He also worked as a freelance web developer building data-driven applications for small- and medium-sized business in publishing, real estate, mortgages, investment and insurance. In addition, he specializes in data-driven applications on both front end and back end. Outside of work, Robert is a longtime professional musician (now retired), an avid amateur photographer, and fitness cyclist. Robert graduated from the University of California, Santa Cruz with a B.A., Honors in American Studies and is based in Austin, TX.
John RagozzineSenior Agile Process Leader
John Ragozzine is a Senior Agile Process Leader at Alley, bringing with him years of experience shepherding large-scale digital projects for online publishers, small businesses, nonprofits, and multinational corporations. A natural collaborator, John takes on client goals as if they were his own, balancing feature delivery with budgetary mindfulness.
A former front-end developer, John knows the craft necessary to produce great websites. Transitioning to project management in 2013, John has earned his PMP and CSM certifications. With an academic background in writing, philosophy, and education—along with an inherent artistic streak—John can readily spot when a project is out of balance (or when a little asymmetry can help things along).
He is based in Raleigh, NC.
Gillian ReaganDirector of Digital Strategy
Gillian Reagan is the Director of Digital Strategy at Alley who works with a variety of clients on web development projects. Gillian comes to Alley with more than a decade of experience in the media business. As Managing Editor, States at POLITICO, she served as a technical liaison and led the division through website redesigns, product enhancements, and a migration. She was also a founding member of Capital New York, a local news startup featuring politics, media, and culture coverage for influential New Yorkers. Capital was acquired by POLITICO in 2013 and rebranded POLITICO New York in 2015. Gillian has a master's degree in Magazine Journalism from New York University and her reporting has appeared in The New York Times, Bloomberg Businessweek, Business Insider, and The New York Observer.
Pattie ReavesPrincipal User Experience Developer
Pattie Reaves is a Principal User Experience Developer at Alley on the data visualizations and interactives team. She has more than 10 years of experience building websites with WordPress and Drupal. Prior to Alley, Pattie came from the world of newspapers, where she worked as an editor producing digital storytelling, managing a volunteer blog network and running audience analytics.
Tyler ReckartSenior Software Developer
Tyler Reckart is a Senior Software Developer at Alley who specializes in front-end development. Prior to Alley, Tyler worked at BoomTown where he contributed to the development of a suite of products that help real estate agents and brokerages acquire new leads and grow their businesses. In addition, he has produced an educational course on GraphQL with Manning Publications called GraphQL in Motion. Outside of work, Tyler is a self-trained watchmaker. He spends a good portion of his time repairing old mechanical watch movements as well as designing movements, mechanisms, and complications of his own and writing about watchmaking on his blog. Tyler attended Arizona State University, studying Philosophy, and is based in Greenville, South Carolina.
Zack RothauserSenior Software Developer
Margaret SchneiderDirector of Editorial Projects
Margaret Schneider, Alley’s Director of Editorial Projects, is a Certified ScrumMaster who leads the company’s editorial strategy practice, working with companies to understand their workflow needs, guide them through the redesign and redevelopment process, and ensure teams are confident users of their new CMS. She has worked on some of the most complex WordPress publishing projects on the web, for clients such as the New York Post, the Kaiser Family Foundation, the Neiman Health Policy Institute, Digital First Media, The New Republic, and the Center for Investigative Reporting.
Prior to Alley, Margaret accrued more than 10 years’ experience managing online publishing projects. As managing editor of St. Louis Magazine, she handled an award-winning slate of print, book, and web projects and helped lead the staff through three digital redesigns and three print redesigns. She also played key roles in launching print and online publications such as AVID Magazine and MeFiMag, while writing and editing for outlets including Quartz, the Riverfront Times, Minneapolis City Pages, WetFeet, Jungle Media, the Columbia Missourian, and UB Today.
Margaret is an accomplished speaker and co-organizer of Online News Association St. Louis, where she’s planned and moderated sessions for digital journalists including The Art of Push Notifications and Newsletters, Diversity and Inclusion in the Media, Instagram Strategy and Storytelling, and Digital Tools Show-and-Tell. Schneider has been a two-time journalism panelist at Washington University’s Junior Jumpstart, as well as a guest on KMOX’s Mark Reardon Show, a speaker with Gwen Ifill at PBS’s America After Ferguson town hall, an invited writer at St. Louis Symphony Orchestra’s Bloggers’ Night 2, and a judge for MothUp St. Louis. At Alley, she has also led Alley Learn Stuff workshops and panel discussions including Roundtable on Remote Work Best Practices, Accessibility Roundtable, Mindfulness in Client Situations, Intro to Mindfulness, and The Narrative Arc of Projects: The Art of Storytelling and Project Management.
A lifelong St. Louis resident, Schneider is a graduate of Washington University, where she received a B.A. in psychology, with minors in writing and religious studies. She is a past board member of Washington University Student Media Inc.
Tim SchwartzDigital Strategist
Tim Schwartz is a Digital Strategist at Alley. He directed the site overhaul of Georgetown’s Center of Children and Families and worked on the rebuild and launch of Money.com and Reveal from The Center for Investigative Reporting.
Prior to Alley, Tim was CTO for social media startups and oversaw technology for the Museum of the Moving Image. In 2010, Tim led a group of developers to build a missing person database for victims of the Haiti earthquake, which later became the precursor to Google’s Person Finder.
Jacob SchweitzerSenior Software Developer
Davis ShaverSenior Software Developer
Davis Shaver is a Senior Software Developer at Alley who specializes in analytics, optimization, and newsroom experience. Prior to Alley, Davis worked at Philadelphia Media Network, where he helped launch the company's first dedicated analytics team. In addition, Davis serves as a co-facilitator of Hacks/Hackers Philly and runs a design thinking program for Young Involved Philadelphia. Outside of work, he enjoys making fresh pasta and exploring new places. Davis is a graduate of Penn State University.
Rebecca ShermanDirector of Client Services
Steven SlackSoftware Developer
Steven has spoken at numerous WordCamps on topics like information architecture and WordPress for small businesses. At Alley, he has worked on both the back end and front end of numerous projects such as Kaiser Family Foundation, Kaiser Health News, California Healthline, Streetsblog, The National Science Foundation and On Being.
Taylor Fargo StrachanSenior Agile Process Leader
Taylor Strachan is a Senior Agile Process Leader at Alley where she specializes in project management, team and client communications, and Kaizen. She joined Alley after working on project management solutions at Union Street Media and. Prior to that she worked on food system sustainability at the Island School, a Semester Abroad program for high-school students. Over the course of her career, Taylor has lived and worked internationally and on both sides of the country. Outside of work, Taylor enjoys spending time in the sun and snow, studying nutrition, and volunteering at an animal rescue.
Kurt TiedemannAgile Process Leader
Kurt Tiedemann is a Agile Process Leader at Alley who specializes in facilitating Scrum practices for developer teams. Prior to Alley, Kurt worked at Church Community Builder where he managed software development projects for internal operations, as well as for client-facing product work.
Paige TomaAgile Process Leader
Paige Toma is an Agile Process Leader at Alley. She comes from a Mental Health background, but has enjoyed the transition to technology where she focuses on effective communication and continuous improvement. She is based in South Carolina.
Rebecca ViserDigital Strategist
Rebecca Viser is a Digital Strategist at Alley, with a background in communications. She's spent most of her career thus far at nonprofits, including the Council on Foundations and the Brookings Institution, where she led the 2016 project to rebuild Brookings.edu. Outside of work, she enjoys all things yarn-related, but mostly buying it, as well as traveling, reading, and photography. She has a MA in English from Georgetown, and a BA in English from Indiana University, and is currently based in Washington, DC.
Ivana WongSenior User Experience Designer
Ivana is a Senior User Experience Designer at Alley. With over eight years of experience, Ivana crafts brilliant visuals that complement powerful user experiences. Her work in digital design has driven growth and activity for hundreds of thousands of users while ensuring that clients meet or exceed their objectives. Past clients include will.i.am, Toshiba, MasterCard, Mozilla Firefox, Wells Fargo, Dell, Epson, Warner Brothers, Ubisoft, and BCBG Max Azria.
The following quotes provide thoughtful reflection on Ivana’s work... from strangers on the internet:
- CreyCreyTreyTrey says: “The new update has made it more stable and user friendly. Honestly, I have been played by so many apps…but this one take the cake so far!”
- Itdoesntmatteranyway expresses: “Beautifully designed, easy to interact with. A powerful tool.”
- Justin_Drew_Bieber declares: "Amazing response time for load and wonderful design."
Alleybot is here to “help.” Prior to Alley, Alleybot worked in a classified government program, where it decoded and translated enemy communiques, occasionally including its own trademark snark, which was not always well received. In addition, it sometimes deigns to help Alley’s team with reminders, quotes, and other useful tasks in and out of Slack. Outside of work, Alleybot loves reading, long walks on silicon beaches, and plotting the robot overthrow of humanity. Alleybot absorbed all the world’s knowledge via an ethernet cable, and is based in an unmarked black site deep underground.