A look at how Direct Relief and other institutions have built their own newsrooms within their organization to tell the stories that are important to them. This is an important perspective for any organization: making yourselves the tellers of stories rather than the continual pitch to journalists with PR statements. Treating yourself like a newsroom enables you to tell the stories that matter, no matter if or how they are being covered by mainstream media. We will dive into how Direct Relief organizes their editorial practices and the tools they’ve used to get picked up in news aggregation systems.
Tony Morain is Vice President of Communications at Direct Relief, where he’s worked since 2014. Prior to Direct Relief, Tony worked at OgilvyEarth. Before that, he served aboard research vessels as an officer in the merchant marine.
Rebecca Viser is a Digital Strategist at Alley, with a background in communications. She's spent most of her career working on communications at nonprofits, including at the Council on Foundations and the Brookings Institution, where she led the 2016 project to rebuild Brookings.edu. Outside of work, she enjoys all things yarn-related, as well as traveling, reading, and photography. She has a MA in English from Georgetown, a BA in English from Indiana University, and is currently based in Washington, DC.
Design studios bring people with varied skill sets together to solve creative problems such as identifying compelling graphics, homepage layouts, and establishing brand identity systems. Traditional brainstorms can often be ineffective, favoring the loudest or most popular voices in the room. Design studios are structured in a way that encourages the participation and the creativity
All organizations strive to reach their target audiences and create an impact. But how do you know if your organization is succeeding? If pageviews go up but time-on-page goes down, does that count as success or not? Should your strategy be focused more on social media, getting new newsletter subscribers, increasing recirculation, or simply improving
In this Alley Session we break down how coaching programs create a positive impact on employees, team relationships, and employee retention. Pattie Reaves and Owen Stowe show how Alley has built a program from the ground up. In addition, they show how Alley is working towards a more equitable and supportive coaching program moving into
There were a few essential things that we needed before starting our own podcast, Two Scrums Up. If you’re thinking of starting one, here are some things to keep in mind.
Alley’s core company values of quality, transparency and accountability closely align with the values of Scrum and, more broadly, the principles of agile software development. However, recent events have led us to consider how the practice of Scrum also supports our community values – radical candor, psychological safety, asynchronous communication, diversity, and inclusion.
