When designing a website or digital product, it’s important to get direct feedback from potential users, rather than making assumptions about what they’re looking for and how they might behave. There are many methods for gathering feedback, from user surveys to behavior tracking, and focus groups. In this session, we’ll discuss best practices for one
With tight budgets, tighter timelines, and business-critical goals at stake – now more than ever it is essential to make the right choices to get your product to market. Ruthless prioritization is a practice many have employed to ensure that the most important outcomes are achieved first. In this webinar, we confront head-on the tough choices product owners and managers must make to launch successful products. Using specific examples, we examine what makes prioritization hard but essential. We also discuss how to align your stakeholders and teams by focusing on value and outcomes, rather than a laundry list of features. As a product owner, project manager, executive, or even editor or reporter, you will walk away with tactics and frameworks to take to your teams immediately.
Kate TravisDigital DirectorScience NewsKate Travis is the digital director at Science News, where she has been an editor since 2011. She oversees editorial website operations and is a project manager for digital endeavors, including the 2019 redesign of the Science News website. She has a bachelor's degree in journalism and master's in science journalism, both from Texas A&M University, and started her career in science journalism as deputy news editor, and later news editor, of the Journal of the National Cancer Institute. She lived in Cambridge, England, for four years, where she was an editor for Science's online career magazine, Science Careers, and for a website devoted to careers in translational research. Kate was selected for the spring 2019 cohort of the Poynter Institute's Leadership Academy for Women in Digital Media.
D. Scott DiPernaSenior Digital StrategistAlleyD. Scott DiPerna is a Senior Digital Strategist at Alley. Scott is an experienced leader of people, teams, projects, and businesses, with a proven record of delivering measurable business results at the intersection of technology and communication. He helps organizations evaluate needs and impacts of digital change, and develop integrated strategies to best leverage opportunities from transitioning to digital processes, systems, and products. Scott has also previously held roles as Director of Production Services, Scrum Master, Strategist, and Project Manager at Palantir.net. Scott is a graduate of Bucknell University, with a BA degree in English and a minor in Graphic Arts. Scott studied Computer Engineering for two years at Bucknell before switching to a communications-focused degree. Outside of work, Scott loves to make digital music and run.
Gillian ZamoraDirector of Digital StrategyAlleyGillian Zamora is Director of Digital Strategy at Alley. As a Product Owner, team leader, and thoughtful communicator, she brings more than a decade of experience in the media business to collaborate with clients and teams on successful solutions. Gillian is passionate about serving media clients and solving problems at the intersection of user experience, technology and editorial. At Alley, she has worked with the Committee to Protect Journalists, Dallas Morning News, Kaiser Health News, Brookings, New York Post and more. Gillian is a writer at heart, as she believes in the power of storytelling to connect across divides, deliver life-saving information, and influence the future. She has a master's degree in Magazine Journalism from New York University and her reporting has appeared in The New York Times, Bloomberg Businessweek, Business Insider, and The New York Observer. Prior to Alley, she served as a technical liaison at POLITICO and led the States division through website redesigns, product developments, and a migration. She was also a founding member of Capital New York, a local news startup that was acquired by POLITICO in 2013.