All organizations strive to reach their target audiences and create an impact. But how do you know if your organization is succeeding? If pageviews go up but time-on-page goes down, does that count as success or not? Should your strategy be focused more on social media, getting new newsletter subscribers, increasing recirculation, or simply improving
Design studios bring people with varied skill sets together to solve creative problems such as identifying compelling graphics, homepage layouts, and establishing brand identity systems. Traditional brainstorms can often be ineffective, favoring the loudest or most popular voices in the room. Design studios are structured in a way that encourages the participation and the creativity of your entire group. The emphasis is on finding the best ideas, not offering up the most ideas. In this way, design studios are inclusive of diverse voices and surface promising ideas quickly and effectively.
This session will describe how, even while remote, designers, developers, and writers/editors can still participate together in these studios. The aim is agility, such that creative ideas emerge quickly and are brought to life early, leaving time for iteration or even rapid user testing.
We will discuss when a micro design studio is in order, how to plan a session from start to finish, and which tools and platforms work well for facilitation.
Christa FieldCreative DirectorAlleyChrista is the Creative Director at Alley, specializing in brand development and user-centered design methodologies. She brings a deep understanding of design systems and has crafted solutions for a variety of organizations including The Brookings Institution, The Dallas Morning News, and most recently Defector. Christa is based in the New York City area.
Susan FinkelpearlVice President of User ExperienceAlleySusan joined Alley in 2014 to build a fully integrated UX and design practice. Her team provides clients with a full suite of services spanning product strategy, visual design, formative research, information architecture, content planning and writing, and user testing. Susan has brought these services to clients including The Kaiser Family Foundation, The Brookings Institution, Science News, and Colorado Public Radio.