• Development

Alley built a digital publishing platform that powers 42 NBCUniversal television stations across the U.S. and Puerto Rico. The new platform provides a curated experience for online news audiences, with an updated editorial interface that makes it easy for newsrooms to publish content to the web, mobile apps, and on-demand digital products.

  • Design
  • Development
  • Editorial Strategy
  • Training
  • User Experience

In 2019, we relaunched Science News with a fully redesigned WordPress-based flagship site. We created new instances of Science News in High Schools and Science News for Students, sharing a development base and design elements with the main sites, while still satisfying their unique technical needs.

  • Design
  • Development
  • User Experience

Officially launched at the ONA 2018 conference, Alley created a unified portal for years of ONA conferences and resources to educate journalists and members far into the future.

  • Data Visualization and Research Communications
  • Design
  • Development
  • User Experience

Alley brought a dozen different sites running several different legacy systems together on one platform. The result is one of the most sophisticated WordPress sites on the web that maintains the simplicity and usability that has made WordPress the web's favorite platform.

  • Development
  • Voice and Chat

People is one of the best-known media properties in the world and People.com is the go-to destination for millions of readers interested in lifestyle content, human interest stories and celebrity news. Our relaunch of People.com is now one of the largest sites on the WordPress.com VIP platform.

  • Development

The online edition of the New York Post faced multiple challenges in today’s demanding digital news environment. Alley relaunched the site and led one of the largest content migrations in the history of WordPress.

  • Development
  • Editorial Strategy

We’re avid travelers at Alley, and airline miles are a common topic of conversation in our company Slack. Because we’re on the go so often, we’re big fans of Brian Kelly and the team at The Points Guy. That’s one reason why we were so excited to work with them and launch the new ThePointsGuy.com site.

  • Design
  • Development
  • Editorial Strategy
  • User Experience

Alley designed and developed websites for the St. Paul Pioneer Press, The Denver Post, and the San Jose Mercury News, three of Digital First Media’s flagship newspapers. The resulting national design system supports the identity of each paper while delivering an economy of scale to DFM.

  • Data Visualization and Research Communications
  • Design
  • Development
  • Editorial Strategy

Direct Relief is a humanitarian aid organization, but also embodies many of the qualities of a news media organization. Its staffers turn on a dime in response to health crises, producing content at a rapid pace to document crises and the organization’s response. On a moment’s notice, DR must launch humanitarian and disaster relief landing pages complete with donation requests and updates from the field. Our goal for this project was clear: to revamp directrelief.org, matching this well-honed physical operation with a modern design and online editorial workflow for curation and publishing.