Babbel Magazine

We rebuilt Babbel on WordPress and installed our React frontend, Irving, to quickly render it. Babbel’s goals for content marketing are to drive interest in their language-learning software, and they often use paid content to drive traffic, so instrumentation for audience engagement and their conversion funnel was a core part of the project. We collaborated with an internal team at Babbel to redesign and rebuild their digital magazine.

  • Design
  • Development
  • Editorial Strategy
  • Training
  • User Experience

In 2019, we relaunched Science News with a fully redesigned WordPress-based flagship site. We created new instances of Science News in High Schools and Science News for Students, sharing a development base and design elements with the main sites, while still satisfying their unique technical needs.

  • Design
  • Development
  • User Experience

CPR is on a mission to provide its state with trustworthy, intelligent, and local news coverage at a time when regional newsrooms are shrinking. To meet their goal, CPR required an experienced partner who could guide them from requirements gathering all the way through design, development, content migration, and, ultimately, a new live site. Alley answered the call with a newly designed headless site with a persistent audio player, totally new user flow, and more.

  • Design
  • Development
  • User Experience

Officially launched at the ONA 2018 conference, Alley created a unified portal for years of ONA conferences and resources to educate journalists and members far into the future.