The Babbel Magazine front page with language learning links, a headline, lede, and social share links

We rebuilt Babbel on WordPress and installed our React frontend, Irving, to quickly render it. Babbel’s goals for content marketing are to drive interest in their language-learning software, and they often use paid content to drive traffic, so instrumentation for audience engagement and their conversion funnel was a core part of the project. We collaborated with an internal team at Babbel to redesign and rebuild their digital magazine.

  • Design
  • Development
  • UX

The Monell Center, a leader in research on smell and taste, wanted to transition from a printed annual report to a digital experience.

  • Development

Alley built a digital publishing platform that powers 42 NBCUniversal television stations across the U.S. and Puerto Rico. The new platform provides a curated experience for online news audiences, with an updated editorial interface that makes it easy for newsrooms to publish content to the web, mobile apps, and on-demand digital products.

  • Design
  • Development
  • Editorial Strategy
  • Training
  • User Experience

In 2019, we relaunched Science News with a fully redesigned WordPress-based flagship site. We created new instances of Science News in High Schools and Science News for Students, sharing a development base and design elements with the main sites, while still satisfying their unique technical needs.