Something was nagging Cathy Hope, Communications Director for Georgetown University’s Center for Children and Families (CCF). Did people really know how to find the information they were seeking on their website? Afterall, three drop-down menus containing a total of twenty topics felt like a lot of information to present to visitors. Did people really understand what the terms meant and more importantly, could they find the content they needed? At the same time, Cathy’s team was struggling to publish content on the site’s poorly implemented WordPress theme.
Given the situation, it was high time to assess the site and make a game plan for its redesign and re-platforming. CCF was looking for a partner to shepherd their journey throughout this process – both tackling the audience research and implementing a new design and platforming based on the research outcomes.
Alley stepped in and conducted initial usability testing among site users. This provided the key insights necessary to establish a new information architecture and wireframes for the new site. Twenty topics became five and two navigation menus were melded into one. Alley then worked to modernize the design, moving it away from a blog-like appearance to one of a respected research organization that publishes frequently.
With a solid design and CMS foundation, CCF and Alley have continued to partner, bringing new compelling data visualizations to their sites. Alley approached CCF with the idea of replacing their PDF state-based report cards with an interactive site. In 2019,CCF’s Children’s Health Care Report Card was launched.
The site is an interactive data hub that allows users to explore the national top line information on the home page (such as the overall trend in the country over time), as well as diving in deeper to state level data with a unique module for each. By showing these data in a visual and dynamic manner, the site helps showcase where states are succeeding and falling behind when it comes to improving health care coverage for children.