Hacks/Hackers’ mission is to connect editorial and engineering talent to “rethink the future of news and information.” Our work encompassed a new identity system, web design, and development. Hacks/Hackers’ grass-roots core became the key visual motif of the site. We aimed to keep the design simple so anyone could tweak the CSS, change layouts, or add news content themselves. In fact, a bold “Hack this Site” call to action invites visitors to contribute, while blinking cursors indicate that it’s the reader’s turn to start shaping the site. We purposefully designed and built the site to allow anyone to propose changes or additions to the site’s content or codebase through GitHub pull requests.

  • Development

Alley built a digital publishing platform that powers 42 NBCUniversal television stations across the U.S. and Puerto Rico. The new platform provides a curated experience for online news audiences, with an updated editorial interface that makes it easy for newsrooms to publish content to the web, mobile apps, and on-demand digital products.

  • Design
  • Development
  • Editorial Strategy
  • Training
  • User Experience

In 2019, we relaunched Science News with a fully redesigned WordPress-based flagship site. We created new instances of Science News in High Schools and Science News for Students, sharing a development base and design elements with the main sites, while still satisfying their unique technical needs.

  • Design
  • Development
  • User Experience

CPR is on a mission to provide its state with trustworthy, intelligent, and local news coverage at a time when regional newsrooms are shrinking. To meet their goal, CPR required an experienced partner who could guide them from requirements gathering all the way through design, development, content migration, and, ultimately, a new live site. Alley answered the call with a newly designed headless site with a persistent audio player, totally new user flow, and more.